Investment expertise

Technology is only as good as the investment thinking behind it. This section sets out how we research, construct and maintain every portfolio and index we deliver.

In this section
1Philosophy
2Capabilities
3Process
4Coverage
5Defined terms

Investment expertiseEdition: September 2026

1

Philosophy

Three convictions

  1. 1.1

    Evidence over narrative

    We build on characteristics with a long record in academic and practitioner research, such as quality, value, momentum and dividend growth, rather than on market stories.

  2. 1.2

    Process beats prediction

    A disciplined process applied consistently is more dependable than any single forecast. Our portfolios follow rules, not moods.

  3. 1.3

    Implementation is part of the return

    Turnover, trading costs and operational friction all erode results. We design for real-world execution from the first step.

2

Capabilities

Five areas of practice

CapabilityWhat it coversIn practice
2.1 Portfolio construction Translating research into portfolios that are diversified, investable and practical to run week after week, with risk controls applied at every rebalance. Position sizing and concentration limits; sector diversification; drawdown and volatility checks; turnover and cost control.
2.2 Factor and quantitative research Systematic research into the characteristics that help explain equity returns, and how they behave in different markets. Quality, value, momentum and growth signals; dividend growth; size, liquidity and volatility; backtests across regimes.
2.3 Index design and methodology Capital-market indices built on transparent rules, quality data and automated workflows, from fixed-income benchmarks to equity momentum indicators. Equity, factor and thematic indices; fixed-income benchmarks; methodology governance; automated calculation.
2.4 Shariah-aligned investing Equity strategies for investors who want market participation aligned with Shariah investment principles. Business-activity and financial-ratio screens, re-applied at every rebalance; a dedicated model portfolio.
2.5 Thematic and ESG strategies Portfolios built around long-term growth themes and environmental, social and governance considerations. Technology and digital media; disruptive growth; ESG-rated universes; small- and mid-cap growth.
3

Process

Five stages, every week

Every portfolio passes through the same five stages on the same schedule. Nothing is discretionary, and every decision is dated.

  1. 3.1

    Universe

    Define the eligible securities for the mandate, with liquidity and listing requirements.

  2. 3.2

    Screen

    Apply style and mandate screens, including Shariah or ESG criteria where the mandate requires them.

  3. 3.3

    Rank

    Score every eligible security on the characteristics that define the strategy, and order them.

  4. 3.4

    Construct

    Build a diversified portfolio from the ranking, within position and turnover limits.

  5. 3.5

    Rebalance

    Publish dated target weights and exact trade changes for the client to implement.

4

Coverage

Styles, sizes and mandates

DimensionCovered
4.1 Factors and stylesQuality, value, momentum, dividend growth, growth
4.2 Market capitalisationLarge, mid and small cap
4.3 Themes and mandatesShariah-aligned, ESG-rated universes, technology and digital, disruptive innovation
5

Defined terms

As used on this website

Index
A rules-based measure of a defined set of securities, calculated and published on a fixed schedule.
Model portfolio
A standard portfolio of securities and target weights, the same for every recipient, that a firm can apply to client accounts.
Universe
The securities eligible for a portfolio or index before any screen or ranking is applied.
Screen
A rule that removes securities that do not meet a style or mandate requirement.
Rebalance
The scheduled point at which a portfolio is rebuilt from its rules and new target weights are set.
Target weight
The share of a portfolio each security should represent after a rebalance.
Trade change
The difference between a security’s previous and new target weight, expressed in percentage points.
White-label
Delivered under the partner’s name and brand, with the client relationship left entirely with the partner.
6

Arrange an introduction

If you need investment expertise behind a product of your own, from an index to a range of model portfolios, we would welcome the conversation.

Contact
Email[email protected]
OfficeOffice 1214, DIFC, Dubai
EligibilityFinancial institutions and professional clients1